Amazon Gated Categories 2023

Amazon stands as a towering giant, providing a platform for countless sellers and entrepreneurs to reach a global audience. However, not all product categories on Amazon are easily accessible to sellers. These restricted areas are known as “gated categories.” In this article, we will learn the difficulties of Amazon Gated Categories 2023, exploring what they are, why they exist, and how you can navigate through them to expand your business horizons.

Understanding Amazon Gated Categories

What are Gated Categories?

Amazon Gated Categories 2023 are sections of the marketplace that require sellers to meet specific criteria before they can list products within them. These criteria often revolve around factors like product quality, seller performance, and compliance with Amazon’s policies. Gated categories serve several purposes, including:

  1. Protecting Customer Experience: By maintaining high standards in specific categories, Amazon ensures that customers receive top-quality products and services.
  2. Fighting Counterfeit Products: Gated categories help in curbing the influx of counterfeit or substandard goods into the marketplace.
  3. Ensuring Regulatory Compliance: Certain categories, like health and beauty, demand adherence to strict regulatory guidelines, and gating helps in upholding these standards.

Why Gated Categories Exist

The existence of gated categories is primarily driven by Amazon’s commitment to maintaining a trusted and reliable shopping platform. They also play a crucial role in safeguarding the interests of both consumers and legitimate sellers. By setting up barriers to entry, Amazon aims to filter out potentially problematic or unqualified sellers.

Navigating Amazon’s Gated Categories

Eligibility Criteria

To gain access to gated categories, sellers must meet specific eligibility criteria. These criteria can vary from category to category but often include:

  • Proven Track Record: A history of selling on Amazon with positive feedback and performance metrics.
  • Product Authenticity: Providing invoices or documents to prove the authenticity of the products being sold.
  • Compliance: Adhering to Amazon’s policies and guidelines, especially in categories with regulatory requirements.

The Application Process

Sellers who meet the eligibility criteria can apply for approval to sell in gated categories. The application process involves submitting relevant documents and information to demonstrate compliance with Amazon’s standards. It’s essential to provide accurate and complete details to increase your chances of approval.

Overcoming Rejections

Rejections are not uncommon when applying for gated categories. If your application is denied, it’s crucial to understand the reasons behind it. Amazon typically provides feedback on why an application was rejected. Use this feedback to rectify any issues and reapply when you’ve addressed the concerns.

The Benefits of Accessing Gated Categories

Unlocking Amazon Gated Categories 2023 can open up a world of opportunities for sellers. Some benefits include:

  • Reduced Competition: Gated categories often have fewer sellers, reducing competition and increasing your chances of making sales.
  • Higher Profit Margins: With limited competition, you can often command higher prices for your products.
  • Enhanced Trust: Being part of a gated category can boost your credibility as a seller, leading to more customer trust.

Restricted Categories in the United States

Here is the list of Amazon Gated Categories 2023 in the United States: 

  • Holiday Selling Requirements in Toys & Games
  • Amazon Watch Warranty FAQs
  • Made in Italy
  • Video, DVD, & Blu-ray
  • Collectible Coins
  • Streaming Media Players
  • Personal Safety and Household products
  • Grocery & Gourmet Foods
  • Music Category
  • Lighting Category
  • Beauty Topical
  • Sports & Nutrition
  • Watches
  • Gardening & Watering
  • Automotive
  • OTC Medication
  • Haircare & Beauty Appliances
  • Baby Topicals
  • Toys
  • Pet supplies
  • Medical supplies & Equipment
  • Pet Care
  • Pet Food
  • Candles & Aroma Therapy
  • Power Tools
  • Home Environment Electronics
  • Wireless Accessories
  • Baby Feeding
  • Feminine Hygiene
  • Baby Activity Gear
  • Baby Strollers and Carriers
  • Audio Visual
  • Personal Safety & Household 

Restricted Products in the US

Here’s the list of Amazon Gated Categories 2023 products in the US: 

  • Alcohol
  • Animals & Animal-Related Products
  • Art – Fine Art
  • Art – Home Decor
  • Automotive and Powersports
  • Composite Wood Products
  • Cosmetics & Skin/Hair Care
  • COVID-19 Supplies
  • Currency, Coins, Cash Equivalents, and Gift Cards
  • Dietary Supplements
  • Drugs & drug paraphernalia
  • Electronics
  • Explosives, Weapons, and Related Items
  • Export Controls
  • Food & Beverage
  • Gambling & Lottery
  • Hazardous and Dangerous Items
  • Human Parts & Burial Artifacts
  • Jewelry & Precious Gems
  • Laser products
  • Lighting
  • Lock Picking & Theft Devices
  • Medical devices and accessories
  • Offensive and Controversial Materials
  • Pesticides and Pesticide Devices
  • Plant and Seed Products
  • Postage Meters & Stamps
  • Recalled Products
  • Recycling electronics
  • Subscriptions and Periodicals
  • Surveillance Equipment
  • Tobacco & Tobacco-Related Products
  • Warranties, Service Plans, Contracts, and Guarantees
  • Other Restricted Products
  • Refrigerants: Ozone-Depleting Substances and Substitutes
  • Upholstered Furniture, Bedding, & Other Quilted Products
  • CPAP Cleaning and Disinfecting Devices

Tips to Get Restricted Category Approval

Here are the tips to Get Amazon Gated Categories 2023 Approval:

  1. Research and Understand the Requirements:
    • Start by thoroughly researching the requirements and policies of the platform you want to get approval on. Each platform has its own set of rules and guidelines for restricted categories.
  2. Build a Professional Website or Online Presence:
    • Having a professional website or online presence that showcases your business is crucial. Make sure your website is well-designed, provides clear contact information, and demonstrates that you are a legitimate business.
  3. Gather Necessary Documentation:
    • Prepare all the required documents, such as business licenses, tax IDs, insurance, and any certifications or qualifications specific to the category you’re interested in.
  4. Establish a Solid Business History:
    • Many platforms prefer to work with established businesses. If you’re a new business, consider waiting until you have a track record of successful transactions and positive customer feedback.
  5. Comply with Safety and Quality Standards:
    • Ensure that your products or services meet all safety and quality standards relevant to your category. Having third-party certifications can boost your credibility.
  6. Implement Strong Customer Service:
    • Provide excellent customer service and address any issues promptly. High-quality customer service can improve your reputation and build trust with the platform.
  7. Create Detailed Product Listings:
    • If you’re selling products, create detailed and accurate product listings with high-quality images. Include all necessary information and specifications.
  8. Monitor and Improve Seller Metrics:
    • For e-commerce platforms, monitor your seller metrics, such as shipping times, order defect rates, and customer feedback. Strive to maintain excellent performance.
  9. Plan Your Advertising Strategy:
    • If you plan to advertise in restricted categories on platforms like Google Ads, ensure your ad copy and landing pages comply with their policies. Be prepared to explain your advertising strategy.
  10. Apply Carefully:
    • When applying for approval, follow the platform’s application process meticulously. Be honest in your application, and provide all requested information accurately.
  11. Follow Up and Communicate:
    • After applying, don’t hesitate to follow up and inquire about the status of your application. Polite and professional communication can go a long way.
  12. Consider Professional Help:
    • If you’re struggling to get approval, consider consulting with professionals who specialize in helping businesses navigate the approval process for restricted categories.
  13. Be Patient:
    • Getting approval for restricted categories can take time. Be patient and persistent, and continue working on improving your business and meeting the platform’s requirements.

Common Risks to Avoid

Rushing the Application

Applying for Amazon Gated Categories 2023 without proper preparation can lead to rejection. Take your time to gather the necessary documents, ensure compliance, and refine your seller account before submitting an application.

Neglecting Customer Service

Outstanding customer service is key to success on Amazon. Ignoring customer inquiries or failing to address issues promptly can harm your seller reputation.

Violating Policies

Any violation of Amazon’s policies, even minor ones, can jeopardize your eligibility in a gated category. Stay informed and abide by the rules at all times.

Ignoring Feedback

Customer feedback provides valuable insights into your performance. Ignoring negative feedback or failing to make necessary improvements can hinder your progress in gated categories.


While diversification is essential, overexpanding too quickly can strain your resources and dilute your focus. Ensure you have the capacity to manage multiple categories effectively.

Advanced Strategies for Success

Fulfillment Options

Consider using Amazon’s Fulfillment by Amazon (FBA) service, especially for gated categories. FBA ensures that your products are stored, picked, packed, and shipped by Amazon, which can enhance the trust factor among customers and improve your chances of success.

Monitor Competitors

Keep a close eye on your competitors within the gated category. Analyze their product offerings, pricing strategies, and customer reviews. Identify gaps or areas where you can differentiate yourself to gain a competitive edge.

Utilize Sponsored Products

Amazon’s Sponsored Products feature allows you to promote your listings within the marketplace. This can be particularly useful in gated categories where competition may be lower. Invest in targeted advertising campaigns to boost visibility.

Optimize Keywords

Keyword optimization is vital for increasing visibility in Amazon’s search results. Research relevant keywords and incorporate them naturally into your product listings. Tools like Amazon’s Keyword Planner can help you identify high-impact keywords.

Offer Exceptional Customer Support

Outstanding customer support can set you apart from competitors. Promptly address customer inquiries and resolve issues with professionalism and efficiency. Positive interactions with customers can lead to repeat business and positive reviews.

Diversify Your Sales Channels

While Amazon is a powerful platform, consider diversifying your sales channels to reduce dependency on a single marketplace. Expanding to your own e-commerce website or other online marketplaces can provide stability and additional revenue streams.

Stay Compliant

Amazon’s policies and regulations can change over time. Stay vigilant and adapt to any new requirements or standards in your gated category. Failure to do so could result in account suspension.

Seek Professional Guidance

If navigating gated categories becomes overwhelming, consider seeking professional guidance. Amazon consultants or e-commerce experts can provide valuable insights and strategies tailored to your specific business needs.


Amazon Gated Categories 2023 continue to be a significant part of the e-commerce landscape. While they may present challenges, they also offer unique opportunities for sellers who are willing to meet the criteria and provide exceptional products and service. By understanding the process, staying compliant, and persisting through setbacks, you can unlock the potential of Amazon gated categories and take your business to new heights.


Are gated categories limited to specific product types?

Gated categories cover a wide range of products, from clothing and electronics to health and beauty items. Each category has its own set of criteria for approval.

How long does it take to get approved for a gated category?

Approval times vary, but it can take anywhere from a few days to several weeks, depending on the category and your application’s completeness.

Can I appeal a rejection for a gated category?

Yes, you can appeal a rejection by addressing the issues mentioned in the rejection feedback and reapplying.

Do I need to pay extra fees for selling in gated categories?

There may be additional fees associated with selling in gated categories, so be sure to check Amazon’s fee structure for details.

What’s the best way to maintain eligibility in a gated category?

Continuously monitor your performance metrics, adhere to Amazon’s policies, and ensure product authenticity to stay eligible in a gated category.

Leave a Comment